The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 29

Menu: Raw Clams; Chicken Pie; or; Stuffed Potatoes Broiled Tomatoes; Pepper and Cucumber Salad; spoon.; Cheese Fingers; Pineapple Jelly; Coffee Stuffed Potatoes-Bake 7 good-sized potatoes. When done, cut off a lengthwise slice; scoop out potato with a spoon. Mash; add 1 tablespoon Crisco, salt and pepper to taste, 1/2 cup milk, and 2 egg whites beaten stiff. Refill skins with this mixture. Pile lightly, do not smooth, bake until potatoes are puffed and brown. Potatoes Tomatoes Radish and Watercress Salad Vanilla Pudding, Jam Sauce Coffee Beef Loaf-Mix together 3 pounds chopped raw beef, 14 pound of minced salt pork, 1 cup cracker dust, 2 teaspoons, each, of salt and pepper, and moisten all with 2 beaten eggs, teaspoonful onion juice, and teaspoon Worcestershire sauce. Work in tablespoons melted Crisco, and pack in a Criscoed mold. Cover; set in a roasting pan of boiling water, and cook in a steady oven for 2 hours. Serve with brown sauce.

For the Modern Kitchen

A straightforward baked-and-refilled potato from the Crisco booklet's dinner calendar. The only real technique is the beaten egg white, which is what makes the filling puff rather than simply reheat.

A Little History

The Story of Crisco (1913) was written for Procter & Gamble by Marion Harris Neil, then cookery editor of the Ladies' Home Journal, to teach American cooks what to do with a fat that had only appeared on shelves in 1911. Crisco was hydrogenated cottonseed oil, a solid shortening from a vegetable source, and the book's job was to show it standing in for butter and lard across an entire year of menus, which is what the "Calendar of Dinners" section supplies. This potato belongs to a family of nineteenth-century dishes, pommes duchesse among them, in which mashed potato is enriched and lightened before being returned to the heat; the beaten egg white gives a puff halfway to a souffle without the fuss of one. Its appearance in a menu chapter rather than a vegetable chapter is telling: the booklet was selling not just a fat but a way of planning meals around it.

For the Modern Kitchen

A steamed-then-baked meatloaf from the Crisco calendar, cooked in a covered mold set in a water bath. The water bath is the point: it keeps a very lean mixture from drying out over two hours.

A Little History

The Story of Crisco (1913) was a promotional cookbook for Procter & Gamble's hydrogenated cottonseed shortening, launched in 1911 as a substitute for lard and butter, and its recipes work hard to put Crisco somewhere in every dish -- here as a shortening worked into the meat and as a coating for the mold, jobs that had always belonged to lard or drippings. The "Calendar of Dinners" -- which circulated as a separate Crisco publication as well as alongside the Story of Crisco material -- assigned a menu to each day of the year, and this loaf is dated June 1, a dish substantial enough for a family table but happy served cold as the weather warmed. Steaming a meat loaf in a covered mold set in water, rather than roasting it dry, is what kept a mixture of lean beef and cracker crumbs from setting up hard.

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