The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Butterscotch Pie

1 egg 3 tablespoonfuls water 1 cupful dark brown sugar 1/4 teaspoonful salt 1 cupful milk 3 tablespoonfuls flour 1 tablespoonful powdered sugar 1 baked crust 2 tablespoonfuls Crisco 1 teaspoonful vanilla extract Put yolk of egg into saucepan, add brown sugar, flour, milk, water, Crisco, salt, and vanilla. Stir over fire until it thickens and comes to boiling point. Pour into baked pie shell. Beat up white of egg, then beat powdered sugar into it. Spread on top of pie and brown lightly in oven. Sufficient for one pie.

For the Modern Kitchen

A stovetop flour-thickened butterscotch filling poured into a pre-baked shell and topped with a one-egg meringue. It comes together in about fifteen minutes, and the only tricky part is making sure the starch actually cooks.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to persuade American cooks that a hydrogenated cottonseed oil shortening belonged in a kitchen that had run on butter and lard. The recipes are conventional turn-of-the-century American home cooking with Crisco inserted wherever a fat is called for, which is why it turns up in a custard filling where butter would have been the traditional choice. Butterscotch pie itself belongs to a large family of stirred, starch-thickened pies chocolate, lemon, coconut, banana that flourished once refined flour and cheap brown sugar were reliably available, and it was popular precisely because it needed no oven beyond the shell and a moment of browning. The name is often traced to nineteenth-century English boiled sweets of butter and brown sugar; the "scotch" has attracted several competing folk explanations, none of them settled.

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