The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 3

Menu: Normandy Soup; Veal Loaf, Brown Sauce; String Beans Baked Tomatoes; Mexican Salad; Cheese Fingers; Vanilla Ice Cream Strawberry Tarts; Coffee Veal Loaf-1 pound cold roast veal finely chopped, 1/2 pound sausage meat, 2 tablespoons Crisco, 4 tablespoons breadcrumbs, 1/2 cup stock or gravy, 1 egg, salt and pepper to taste. Mix veal, sausage meat, Crisco, and breadcrumbs together, season liberally with salt and pepper, and add egg. Mix thoroughly and add gravy or stock gradually until it is thoroughly moistened. Form into a short thick roll, cover lightly with flour, or, when economy is not an object, coat with egg and breadcrumbs. Bake in moderate oven for 1 hour, basting occasionally with hot Crisco, and serve hot with brown sauce.

For the Modern Kitchen

A leftovers dish: cold roast veal from an earlier meal, bound with raw sausage meat and baked as a free-form loaf. It works, but a few of the original's assumptions need translating.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was a promotional cookbook built to persuade American cooks that a hydrogenated cottonseed-oil shortening could replace butter and lard in every part of the meal hence the appearance of two tablespoons of Crisco inside a veal loaf. The book's dated menu material, associated with the "A Calendar of Dinners with 615 Recipes" issues of the Crisco book, presents this loaf as the kind of dish a careful household produced from Sunday's roast: cold meat rescued with fresh fat, crumbs and an egg, then dressed up with a brown sauce so it reads as a course rather than a remnant. Veal was cheaper and far more commonly eaten in the American kitchen of 1913 than it is now, and the assumption that a pound of cold roast simply exists in the larder says a good deal about how households of the period cooked in sequence rather than in single meals.

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