The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 6

Menu: Pear and Ginger Cocktail; Tomato and Vermicelli Soup; Broiled Beefsteak; French Fried Potatoes; Lettuce Salad; Lemon Pudding, White Sauce; Coffee French Fried Potatoes-Wash and pare small potatoes, cut in eighths lengthwise, and soak 1 hour in cold water. Take from water, dry between towels, and fry in deep Crisco. Drain on brown paper and sprinkle with salt. To test Crisco, heat until a crumb of bread becomes a golden brown in 20 seconds.

For the Modern Kitchen

A plain deep-frying formula from the Crisco booklet, with the fat temperature given in the older way -- by bread crumb rather than by thermometer. The two steps that matter are the soak and the drying.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the shortening went on sale, with recipes credited to Marion Harris Neil. It is a cookbook written to sell a product: dish after dish is arranged to show that a hydrogenated vegetable fat could do the work of lard and butter, and deep frying showed the fat off well, since it was cheap, kept without turning rancid, and had a high smoke point. The name "French fried" is often explained as referring to the cut -- to french a vegetable being to cut it in lengthwise strips -- rather than to any French origin for the dish, but the etymology is disputed, as are the competing claims that fried potatoes began in Parisian or Belgian street cookery around the turn of the nineteenth century. The calendar of dinners format, assigning a full menu to each day of the year, was a common device in household books of the period, meant to spare the housekeeper the daily decision of what to serve.

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