The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 29

Menu: Mock Bisque Soup; Mutton Haricot; String Beans; Fried Parsnips; Lettuce and Pepper Salad; Apples with Red Currant Jelly; Coffee Apples with Red Currant Jelly-6 cooking apples, 4 tablespoons flour, 1 egg, cakecrumbs, apricot jam, 6 glace cherries, red currant jelly, Crisco and syrup. Choose apples as much as possible same size, peel and core them carefully, so as not to break them. Put 1 cup syrup into stewpan or baking tin, put in apples and cook over fire or in oven until nearly done. Baste them occasionally with syrup. Let them get cold, then roll them in flour, brush over with beaten egg, toss in sifted cakecrumbs, and fry in hot Crisco a golden brown. Drain on piece of paper, fill centers with apricot jam, cut out some rounds of red currant jelly, place 1 on top of each apple and a glace cherry on that. Dish up and serve hot or cold. An apricot syrup should be sent to table separately with apples.

For the Modern Kitchen

A fried whole-apple dessert built like a pastry chef's plated sweet, from the promotional cookbook Procter & Gamble issued for its new vegetable shortening. Most of the work is in the poaching and the breading; the assembly is decoration.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, formerly cookery editor of the Ladies' Home Journal, to persuade cooks to adopt Procter & Gamble's hydrogenated cottonseed shortening, introduced in 1911, in place of butter and lard. Its "Calendar of Dinners" assigns a full menu to every day of the year, which is why this dish carries the date November 30 rather than a chapter heading. The recipe itself is older than the fat it advertises: whole poached apples, crumbed and fried, then filled with jam and crowned with jelly and a glacé cherry, belong to the late-Victorian and Edwardian repertoire of dressed fruit desserts, in which red currant jelly and glacé cherries were familiar store-cupboard items. Frying was a good argument for the new product - shortening kept better and took higher heat than butter without browning or burning, and the book leans hard on that advantage throughout.

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