The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › November 24

November 24

Menu: Cannelon of Beef; Creamed Cabbage Franconia Potatoes; Cranberry Salad; Cheese Wafers; Baba with Syrup; Coffee Baba with Syrup-Sift 3 cups flour and ½ teaspoon salt into a basin, add 1 yeast cake dissolved in 1/2 cup luke warm milk; make well in center of flour, pour in 5 beaten eggs, mix with the hand for 5 minutes. Put it into Criscoed basin, spread over with 1/2 cup Crisco, cover and put in warm place until it has risen to twice its original size. Knead until elastic, add 1 tablespoon sugar, 2 tablespoons currants, 2 tablespoons sultana raisins, knead again. Turn into large Criscoed mold. It should not be more than half full. Allow to rise to top of tin, then bake in moderate oven for 30 minutes. Turn out and pour syrup over it. To make syrup, boil 2 cups water with 1/4 cup sugar for 10 minutes, then add 2 tablespoons apricot jam and boil 5 milk, 1/2 cup cream, 2 well beaten eggs, and pour into prepared pie plate. Bake till firm in moderate oven. Serve hot. As a change, minutes. Strain, add 1 wineglass rum and bring to boiling point. place on the pumpkin pie as it comes out of the oven a layer of halved marshmallows, replace in the oven

For the Modern Kitchen

The page is a scrambled one — a stray fragment of a custard pie and a marshmallow-topped pumpkin pie has been set into the middle of the baba instructions. Read only the baba and syrup sentences; the words from "5 milk, 1/2 cup cream" through "let them brown" belong to other recipes entirely.

A Little History

The baba is generally traced to Poland and carried into French pastry in the eighteenth century; the rum-soaked version, and later the ring-shaped savarin, became fixtures of the pâtissier's window. The name is usually explained as the Polish and Russian word for an old woman or grandmother, sometimes said to describe the cake's skirted shape. Its appearance in Procter & Gamble's Crisco cookery is telling: the promotional books set out to prove that a newly hydrogenated vegetable shortening could stand in for butter and lard anywhere at all, and an enriched yeast dough of the brioche family was about the most demanding test a home baker was likely to attempt. The "Calendar of Dinners" arrangement, running day by day through the year, was designed to answer the perpetual question of what to cook while quietly ensuring the tin was needed again tomorrow.

← November 23November 25 →