The Flour Itself
Nine leaves of this cook book are not cookery at all. They are advertisements for the flour, printed in red among the recipes: the barrel stencil, the bag sizes, a photograph of the mills at Keewatin and Portage la Prairie, and a page of letters from customers. They are the reason the book was given away, and they are kept here, together, rather than mixed in among the puddings.
What your own friends and neighbours say
I can say without contradiction that for the past twenty years I have used the best brands of flour manufactured in the U.S. and Canada and no other brand has given me the same satisfaction as FIVE ROSES.
Since coming to Alberta three years ago I have always used your FIVE ROSES and think it is the best I ever used. It is known as the best in the West.
Well pleased with FIVE ROSES. It is a pleasure to think of bake-day when one knows that you have good flour.
We have been using FIVE ROSES as long as I can remember. I am seventeen years old now. As I am the oldest of the family of ten I have to be cook, and I find that FIVE ROSES flour is good.
FIVE ROSES has a great reputation around here for making good bread. Never had a failure with it yet.
I use a barrel of FIVE ROSES every month. Have been using the same for twenty-one years and it beats all other flours for me.
I have used your FIVE ROSES and find it the best flour. Makes the most bread out of a barrel than any other. Have kept house for twenty years and it has given me the best satisfaction for bread and pastry.
For bread and general cooking it is absolutely satisfactory. Since using it I have used no other.
FIVE ROSES beats them all in making whiter and lighter bread.
Used FIVE ROSES for a number of years. Can guarantee its success both in bread and pastry.
The advertisements
The barrel stencil
Every barrel & half barrel bears this stencil on the barrel head in red and blue, or it is not Five Roses flour. The full-size barrel contains 196 pounds, the half barrel contains 98 pounds, also packed in bags of various sizes.
The bag sizes
Five Roses flour is packed to suit all requirements in large or small bags, sizes 7 pounds, 14 pounds, 24 pounds, 49 pounds, 98 pounds. Remember the brand.
The one-line advertisement
See that you get the flour you ask for.
The mills
Keewatin, “A” and “C” Mills — combined daily capacity 10,000 barrels. Portage la Prairie, “B” Mill — daily capacity 1,500 barrels. The daily capacity of the mammoth mills at Keewatin and Portage la Prairie is 11,500 barrels. Every working day the hungry rolls grind into Five Roses flour about 52,000 bushels of the splendid wheat that has made Canada famous throughout the world.
The claim on every page
Not Bleached — Not Blended. It is the pure extract of Manitoba's plump, sun-ripened wheat kernels milled by purely mechanical process.