The Grocer’s Encyclopedia
Artemas Ward’s Encyclopedia of Foods and Beverages — New York, 1911

PLACARDS

a very striking mode of advertising, and one which, used judiciously, will result in a good return for the money invested. Grocers will rarely find it an economy to make their own placards, as show-card painters will supply numerous designs of great excellence at very low prices, and nothing disfigures a store more, or more decidedly gives the impression of a poor quality of stock, than clumsy-looking placards. Have good ones or none.

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