The New Royal Cook Book

Royal Baking Powder's 1922 campaign against yeast, in the form of a cookbook: bread mixed and baked in an hour and a half.

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Fairmount Cake

4 cups flour 4 teaspoons Royal Baking Powder 1 cup shortening 2 1/2 cups sugar 1 cup sweet milk 1 teaspoon vanilla extract 6 eggs chopped cocoanut Sift flour and baking powder at least three times; beat shortening and sugar to a cream; add milk and vanilla extract, then flour and baking powder, a little at a time; beat until smooth; add eggs one at a time, stirring and beating batter well after each egg is put in. Bake in greased loaf pan in moderate oven 1 1/2 hours. When cold cover top with boiled icing and sprinkle with chopped cocoanut.

For the Modern Kitchen

A large, plain butter-cake of the kind baked by the panful for company teas, dressed up with boiled icing and coconut. The batter is roughly double a standard loaf, and that is where most modern failures start.

A Little History

This comes from one of the recipe booklets the Royal Baking Powder Company distributed in enormous numbers in the early twentieth century, and it does the work such books were meant to do: a showy, egg-rich cake whose rise is credited entirely to four teaspoons of the sponsor's product. Cakes in these collections were routinely named for parks, hotels, streets and towns, though the booklets never explain their names. The coconut topping marks it as a special-occasion cake rethat that arrived in American kitchens in quantity only after steamship trade with the Caribbean made whole nuts cheap, with commercially desiccated coconut on the American market from the 1860s-70s onward.

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