The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Birthday Cake

1/2 cup Mazola 1 cup sugar 1 egg 4 egg yolks 1 teaspoon orange extract 2½ teaspoons 1/3 teaspoon salt 1/2 cup milk 1½ cups flour 1/2 1/4 cup Argo or Kingsford's Cornstarch baking powder Pour the Mazola into a bowl, add the sugar and the egg and egg yolks, beaten creamy. Cream till all the graininess has disappeared, and add the extract and salt. Sift together the flour, cornstarch and baking powder and add alternately to the first mixture, with milk. Beat two or three minutes, transfer to a tube pan lightly oiled with Mazola, and bake forty-five minutes in a moderately hot oven, 350 to 375 degrees F. Cool, brush off the crumbs and decorate with Ornamental Icing. Fill the "hole" in the center with tiny favors or with fresh flowers. Put the cake on a small tray covered with a paper doily, and wreathe with flowers.

For the Modern Kitchen

A corn-oil butter cake from a Corn Products advertising booklet, with the ingredient list badly mangled in the original setting. Most of it can be reconstructed with confidence, but read the notes before measuring.

A Little History

This comes from one of the recipe booklets issued by the Corn Products Refining Company, the maker of Mazola oil, Argo cornstarch and Karo syrup, which spent the first decades of the twentieth century persuading American cooks that corn oil could replace butter and lard in baking. The branded names in the ingredient list are not incidental; they are the reason the book was printed and given away. What makes the cake interesting apart from the advertising is the cornstarch, a common early-twentieth-century trick for softening the crumb of a plain cake at a time when cake flour was not universally available on grocery shelves. The finishing directions — favors or fresh flowers set in the tube pan's hole, a paper doily, a wreath around the base — describe a table decoration as much as a dessert, and reflect a period when the birthday cake's presentation was expected to carry the occasion.

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