The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Cocoanut Drop Cookies

1 cup Karo, Red Label 1/3 cup Mazola 1 egg, beaten 1/2 teaspoon salt ford's Cornstarch 1¾ cups bread flour 2 teaspoons baking powder Grated rind 1/2 lemon 1 cup desiccated cocoanut 3 tablespoons Argo or Kings- 1/2 teaspoon orange extract Pour the Mazola into a mixing bowl, add the Karo, egg, and the other ingredients mentioned. Drop by small teaspoonfuls onto a pan oiled with Mazola, sprinkled thickly with cocoanut, and bake in a moderate oven, 350 to 375 degrees F., fifteen minutes.

For the Modern Kitchen

The ingredient list has been scrambled by the original two-column typesetting: it reads as 1 cup Karo Red Label, 1/3 cup Mazola, 1 egg beaten, 1/2 teaspoon salt, 3 tablespoons Argo or Kingsford's Cornstarch, 1 3/4 cups bread flour, 2 teaspoons baking powder, grated rind of 1/2 lemon, 1 cup desiccated cocoanut, 1/2 teaspoon orange extract. Note that there is no sugar at all — the corn syrup is the entire sweetener, and that governs how the dough behaves.

A Little History

This comes from a promotional cookbook issued by the Corn Products Refining Company, whose brands — Karo syrup, Mazola oil, Argo and Kingsford's cornstarch — are the only ones named anywhere in the ingredient list. Books like this were given away in the 1910s and 1920s to teach cooks how to use corn-derived products in place of the ingredients they already knew, and a cookie sweetened entirely with syrup and shortened entirely with oil makes the pitch about as plainly as it can be made. Wartime and post-war sugar conservation campaigns gave the argument real force: corn syrup was promoted heavily as a way to bake without drawing on scarce or expensive sugar, at a time when conservation was largely a matter of voluntary appeal rather than formal rationing. The desiccated coconut is a period marker of its own, since cheap dried shredded coconut from Ceylon and the Philippines had by then become an everyday grocery item rather than a luxury, and it turns up in American drop-cookie recipes of the era.

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