The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Fig or Date Tapioca

Follow recipe for Caramel Tapioca on preceding page, adding one and one-half cups shredded dates or moist figs before starting to bake. Serve cold. on THE flavor and digestibility of fried foods depends the fat that is used. Mazola has the delicate flavor of fat that is used. Mazola has the delicate flavor of the hearts of corn from which it is pressed-a flavor so dainty that it immediately blends with the frying foods.

As it is a vegetable oil, it can be heated to the right temright temperature for deep-fat frying without scorching or burning .

Deep-Mazola-Frying is really BAKING in oil.

Although Mazola is PURE fat, the foods fried in it-by the recipes in this book-are singularly free from grease. They are healthful, easily prepared additions to the everyday menu.

For the Modern Kitchen

A one-line variation on the baked caramel tapioca from the previous page, with the publisher's advertising copy for Mazola oil running on directly after it. The frying paragraph has nothing to do with the pudding.

A Little History

This page shows a promotional cookbook doing its job: the recipe is real, but the paragraph welded to the end of it is sales copy for Mazola, the corn oil that Corn Products Refining Company introduced in the early twentieth century and promoted heavily through free recipe booklets. The claim that deep frying in a vegetable oil is "really BAKING in oil" and yields food "free from grease" was a standard argument of the period, aimed at a public that associated frying with lard, indigestion and heaviness. The pudding itself belongs to an older tradition: tapioca, made from cassava starch and imported in pearl form, was a staple of invalid and nursery cookery through the nineteenth century, and dressing it up with caramel and dried fruit was the usual way of making it acceptable at the luncheon table. Dates and figs arrived in American kitchens before the First World War pressed into blocks or boxes from Mediterranean and Middle Eastern growers.

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