The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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French Fried Potatoes

1½ pounds Irish potatoes Salt Mazola Scrape and pare the potatoes and cut lengthwise into long strips, about sixteen to a potato. Rinse, dry on a towel, put in a frying basket and fry in deep Mazola hot enough to brown a bit of bread in a minute and a half, 325 degrees F. Drain on paper, dust with salt and serve.

For the Modern Kitchen

A single-fry method from a corn-oil promotional cookbook. It works, but a few terms and one temperature deserve comment.

A Little History

This comes from a manufacturer's cookbook, a genre that flourished in the early twentieth century when refined vegetable oils were still novelties competing against lard, butter and beef suet. Mazola, a corn oil, was introduced by the Corn Products Refining Company in the 1910s, and booklets like this one existed to persuade cooks that a neutral, odourless oil could do everything animal fat did. Deep-fried potato strips were an obvious showpiece: the technique had come to American tables from France in the nineteenth century — Thomas Jefferson's household is often cited, though the evidence is thin — and by the early twentieth century "French fried" was being applied more broadly to foods cut small and cooked in deep fat, onions among them.

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