The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Southern Sweet Potatoes

1 quart sliced, cooked sweet 2 tablespoons Mazola potatoes 3/4 cup Karo, Blue or Orange Label 3 tablespoons Argo or Kingsford's Cornstarch 1 teaspoon salt Cinnamon Oil a baking dish with Mazola. Put in a layer of potatoes, sprinkle with cornstarch, salt and cinnamon, put on a second layer and continue until there are three layers in the dish. Pour in the Karo combined with one and one half cups boiling water and the Mazola and bake thirty-five minutes in a moderate oven.

For the Modern Kitchen

A candied sweet potato casserole from a corn-products advertising booklet, which is why every branded ingredient in it belongs to the same company. The method is sound; the measurements need translating.

A Little History

This comes from one of the recipe booklets published by the makers of Karo, Argo, Kingsford's and Mazola, all products of the same American corn-milling business. Such booklets were given away by the thousand in the early twentieth century, and their purpose is visible in every line: each recipe uses as many of the company's brands as can be worked in, which is why a simple candied sweet potato dish is thickened with cornstarch and sweetened with corn syrup rather than the brown sugar and butter a Southern household cook would more likely have used. Candied sweet potatoes themselves are much older than the booklet and are generally traced to the Southern states, where the sweet potato was a year-round staple and molasses or cane syrup the usual glaze. Corn syrup, cheap and shelf-stable after the refining advances of the late nineteenth century, was marketed hard as the modern replacement for both.

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