The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Fudge Squares

1/2 cup Mazola 2 squares chocolate, melted 1 cup Karo, Red or Blue Label 2 eggs, beaten 1/2 cup sugar 1/3 teaspoon vanilla 1/3 cup milk 1½ cups bread flour 2 tablespoons Argo or Kingsford's Cornstarch 3 teaspoons baking powder Few grains salt Pour the Mazola and Karo into a mixing bowl. Add the eggs, chocolate and vanilla. Beat and fold in alternately, the milk, and the dry ingredients. Beat in the sugar and stir till the grain almost disappears. Pour, one-half inch deep, into a medium-sized cake pan oiled with Mazola, and bake about thirty minutes in a moderate oven, 350 degrees F. Cover with Chocolate or Mocha Icing and cut in squares.

For the Modern Kitchen

A brownie-adjacent sheet cake from a corn-products advertising booklet, which is why every branded ingredient is named. It works, but the transcription carries a few of the printer's ambiguities.

A Little History

This comes from one of the recipe booklets issued by the Corn Products Refining Company, which owned Mazola corn oil, Karo syrup, and Argo and Kingsford's cornstarch — hence a single short recipe naming four house brands by label colour. Booklets of this kind circulated free from the 1910s onward, and their purpose was to show that corn oil could replace butter and that corn syrup could replace part of the sugar in ordinary home baking, a case that mattered a great deal during and just after the First World War, when both butter and refined sugar were subject to conservation campaigns. The result here is characteristic of syrup-based cakes: they stay moist for days, because corn syrup is hygroscopic and resists crystallising. Placing it under "Supper" reflects the older American sense of supper as the lighter evening meal, where a tray of iced squares was a reasonable thing to put on the table.

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