The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Karo Pie

2 cups Karo, Blue or Orange Label 1/4 teaspoon vanilla Few grains salt 2 eggs Flaky pie crust 2 tablespoons Argo or Kingsford's Cornstarch Line a pie plate with the crust. Beat the egg yolks, add the Karo, cornstarch and vanilla mixed thoroughly. Fold in the egg whites beaten stiff and pour into the pastry lined plate.

Put crisscross strips of the pie crust over the top and bake from twenty-five to thirty minutes in a hot oven, 375 degrees F. Adaptation of Southern "Lasses" pie.

For the Modern Kitchen

A corn-syrup custard pie of the sort that gave rise to pecan pie, written by the syrup company to sell syrup. Two things need attention: the filling is looser and sweeter than a modern cook expects, and the stated baking time is short for a custard.

A Little History

Karo pie is the corporate cousin of Southern molasses pie — the recipe says so outright, calling itself an "adaptation of Southern 'Lasses' pie." Country cooks had long made pies from whatever cheap sweet syrup was at hand, molasses or sorghum, thickened with eggs, meal or crumbs; when Karo brand corn syrup arrived in the early twentieth century, the manufacturer's recipe pamphlets set about persuading cooks to substitute it, and pies of this exact type are often said to be the ancestors of the pecan pie that later filled Karo's advertising, though the line is more inference than documented descent. The specifying of both Karo and "Argo or Kingsford's" cornstarch is the tell: all three were brands of the same corn-refining concern, and the booklet exists to move all of them at once. Such promotional cookbooks circulated widely, often free for a coupon, and they did much to standardize American baking around branded ingredients.

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