The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 16

Menu: a; Potatoes; Oyster Bisque; Mackerel, a la Claudine Radishes; Corn Peas; Lettuce and Pepper Grass Salad; Cheese Balls Princess Pudding; Coffee Mackerel, a la Claudine-Take a nice large fresh mackerel, split it down back and remove bone, season fish with melted Crisco, chopped fresh mushrooms, salt, pepper, and finely chopped shallot; put on to a grill iron and cook in front or over brisk fire for about 15 minutes, then take up and serve on hot dish with the following sauce: Take 1 cup brown sauce, 2 tablespoons capers, pinch chopped parsley, four anchovies rubbed through sieve, 1 teaspoon glaze, and 1 chopped shallot, 3 or 4 shredded button mushrooms; boil up and simmer for 10 minutes, rub through sieve, then add juice of 1 lemon and 4 chopped olives, reboil and serve.

For the Modern Kitchen

A split grilled mackerel with a sharp, anchovy-and-caper brown sauce. The fish is straightforward; the sauce is a small classical exercise that wants a stock base you probably need to plan for.

A Little History

The Story of Crisco (1913), compiled by Marion Harris Neil, was Procter & Gamble's promotional cookbook for the hydrogenated cottonseed shortening they had introduced two years earlier, and it worked hard to prove the new fat could do anything butter, lard or oil could. Its Calendar of Dinners section runs a full year of menus, and the recipes in it borrow the vocabulary of the professional French kitchen: espagnole, glace de viande, a garnish sieved smooth and finished with lemon. The name "a la Claudine" has no documented dish behind it that survives in the classical repertoire. What is genuinely traditional is the pairing itself. Mackerel is oily and assertive, and cooks have answered it with acid and salt for centuries, from the English gooseberry sauce to the caper, anchovy and olive combination used here.

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