The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Breadcrumbs (Cupful thick cream Salt)

1 cupful thick cream Salt and paprika to taste 2 tablespoonfuls grated horseradish Cut lobster meat into neat pieces, dip in beaten egg, toss in breadcrumbs and fry in hot Crisco to brown well. Whip up cream, season it well with salt and paprika and stir in horseradish; heap this sauce in the center of the serving dish and arrange the pieces of fried lobster round it. Serve hot.

For the Modern Kitchen

A short recipe with a truncated ingredient list — the lobster and the egg and crumbs for breading are named only in the method. Assume roughly 1 lb of cooked lobster meat, one or two beaten eggs, and about a cup of dry crumbs.

A Little History

The Story of Crisco (1913) was written to introduce American cooks to a wholly new product: vegetable shortening made from cottonseed oil by hydrogenation, sold as a clean, odourless, shelf-stable stand-in for lard and butter. Frying recipes carried much of the argument, since the chief claims made for Crisco were that it withstood high heat without smoking and left no taste of its own — a real selling point against lard, and against butter, which scorches. Fried lobster with a cold horseradish cream belongs to the confident hotel-and-chafing-dish cookery of the period. The pairing of a hot fried shellfish with an unheated whipped sauce has largely fallen out of use, though the logic holds: the cold cream sets off the heat, and nothing has to be held on the stove.

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