The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 24

Menu: Calf's Tail Soup; Braised Fillet of Veal; Braised Belgian Endive Potato Puree; Pour; Beet and Cabbage Salad; Banana Trifle; Coffee Braised Fillet of Veal-31½ pounds veal, 14 pound larding bacon, 1 onion, 1 carrot, 1 turnip, 1/2 lemon, forcemeat, stock and a little celery. Remove bone, fill in cavity with forcemeat. Cut some even strips of bacon 14 of an inch thick, and with a larding needle thread neatly on top of meat. Slice vegetables, place them in a pan, set veal on these, sprinkle with a little lemon juice. Cover with Criscoed paper, and add stock to come three-parts up the meat. Cover closely and set pan in oven (in order to get top heat also) or over a gentle fire, and simmer 2½ to 3 hours. Remove veal to a dripping tin with very little stock, and brown in front of fire or in hot oven. Reduce stock in pan, meanwhile, by fast boiling without lid, and strain round meat. Garnish with cut lemon, and, if liked, with curled bacon and forcemeat balls. The forcemeat is made as follows: A 1/4 cup Crisco, 4 tablespoons chopped cooked ham, 1 cup breadcrumbs, 1 tablespoon chopped parsley, 1 teaspoon mixed herbs, thyme, and marjoram. Add salt and pepper to taste, and mix with 2 well-beaten eggs.

For the Modern Kitchen

A classic braise-then-brown treatment for a boned veal leg or rump, stuffed with a ham-and-crumb forcemeat and larded with bacon. It is straightforward once the archaic quantities and the two-stage cooking are clear.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913 to teach American cooks what to do with a wholly new product: a shortening made from hydrogenated cottonseed oil rather than from a pig or a cow. A dated dinner-calendar arrangement, associated with A Calendar of Dinners, the retitled and expanded form of the same P&G book, assigned a full menu to every day of the year, which is why a braised veal fillet carries the date March 25 and sits beside a note on coffee. The dish itself is squarely English-French in manner, the sort of larded, stuffed, braise-and-glaze joint that ran through nineteenth-century household manuals, and its appearance here is deliberate: by showing Crisco greasing the braising paper and binding the forcemeat, the book placed the new fat inside recipes cooks already trusted. Veal was then a common and comparatively cheap butcher's meat in American cities, and larding was routine practice for it, since the flesh carries almost no fat of its own.

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