The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › August 2

August 2

Menu: Braised Lettuce; Beef Olives; Stuffed Potatoes; Lady Fingers; Beet Salad Cheese Relish; Red Currant Cream; Coffee Beef Olives-Cut 2 pounds of steak into pieces 4½ inches long and 2 inches wide. Mix together in basin 3 tablespoons breadcrumbs, 1 a chopped onion, 4 tablespoons Crisco, 1 tablespoon chopped parsley, salt, pepper, and paprika to taste and 1 well beaten egg. Spread a little of this mixture on each piece of meat, roll up and tie with fine string. Melt 2 tablespoons Crisco in a pan, brown pieces of meat in it; stir in 1 tablespoon flour, gradually add 2 cups water, bring to boiling point and cook slowly 12 hours. Remove string and dish in a circle, season the gravy and strain over the meat.

For the Modern Kitchen

A straightforward braise of stuffed beef rolls, printed as part of Crisco's day-by-day dinner calendar. One number in the original is plainly a typesetting error, and it is the number that matters most.

A Little History

Beef olives have nothing to do with olives except shape: the name is generally traced to the small oval bundle the rolled and tied meat forms, and the dish appears in English cookery books — securely attested in print from the eighteenth century — as a way to make thin, tough slices of beef go further with a bread stuffing. It belongs to the same family as German Rouladen, French paupiettes, and Italian involtini. Its appearance here, dated August 3, reflects the purpose of The Story of Crisco: Procter & Gamble published the book in 1913 to persuade cooks that their new hydrogenated cottonseed shortening could stand in for butter and lard in every role at once, so the recipe calls for Crisco twice — once creamed into the stuffing where butter would go, once melted in the pan where lard or drippings would go.

← August 1August 3 →