The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 21

Menu: Cold Sliced Corned Beef; Baked Potatoes; Jellied Vegetables; Pea Salad; Countess Pudding; Coffee Countess Pudding-Line small Criscoed platter with Crisco pastry. Put 1 tablespoon Crisco in saucepan, add 1 cup milk, when warm pour over three tablespoons chopped cocoanut, add 1 tablespoon sugar. Allow to remain 30 minutes, add 3 yolks of eggs well beaten, and 1/2 teaspoon vanilla, pour into platter, bake 30 minutes in hot oven. Beat up whites of eggs, add pinch salt, 1 tablespoon sugar, and 1/2 teaspoon almond extract, pile on top of pudding and sprinkle with cocoanut. Brown in slow oven. Serve hot or cold.

For the Modern Kitchen

This is a coconut custard baked in a pastry shell and finished with meringue; the heading is a stray fragment of the menu line it sat on in the book's day-by-day calendar. The text is compressed to the point of garbling, so read it as: line a small greased ovenproof dish with pastry, then fill.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for the shortening it had launched two years earlier, with recipes largely credited to Marion Harris Neil, then cookery editor of Ladies' Home Journal. The "Calendar of Dinners" section gave a full menu for every day of the year, which is why this pudding carries a date and why it appears run together with a stray fragment of an adjacent menu line, and why the word Crisco appears three times in a recipe that scarcely needs it once. Puddings named for titled women -- Countess, Duchess, Empress -- were a common convention of Victorian and Edwardian cookery writing, and such names generally signalled little more than richness rather than any documented aristocratic connection. The dish itself belongs to the large family of baked custard tarts thickened with egg yolk alone, with the leftover whites turned into a soft meringue.

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