The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 5

Menu: Green Corn; Country Club Chicken; Sweet Potatoes; Tomato Salad Apple Whip; Chocolate Wafers Coffee Country Club Chicken-Wash 2 broilers or quite young chickens, cut them in halves or quarters if they be large enough, wipe them and dip each piece in beaten egg, well seasoned with salt and pepper and mixed with Roll pieces in breadcrumbs and place them in Criscoed pan, dot generously with Crisco and place in hot oven for 15 minutes. Now put chicken in hot kettle, cover and let smother and steam for 30 minutes or until tender on a slow fire. Place chicken on hot platter; add half cup hot cream to gravy in kettle and strain it over chickens. cream.

For the Modern Kitchen

The page is a dinner menu with one worked recipe embedded in it, and the typesetting has suffered: the egg is "mixed with" something that never made it onto the page, and a stray "cream." floats at the end. The missing ingredient is almost certainly cream or milk, which is how the same dish is handled elsewhere in the period.

A Little History

The Story of Crisco (1913), by Marion Harris Neil, was written to teach American cooks what to do with a brand-new product: hydrogenated cottonseed oil, sold as a shelf-stable, odourless stand-in for lard and butter. Procter & Gamble also issued a separate day-by-day menu book, A Calendar of Dinners, giving a full menu for every day of the year — a device often said to be common in early twentieth-century promotional cookbooks, since it made the tin look indispensable across the whole calendar rather than useful for one cake. "Country Club" style names attached to a good many dishes of the era and are usually taken to have signalled genteel rather than any fixed technique; here it dresses up the older country method of smothered chicken, which is browned and then steamed under a lid in its own fat and juices. The half cup of cream stirred into the drippings is the same finish used for smothered and fricasseed birds throughout nineteenth-century American cookery, and the bones of this recipe are considerably older than the shortening it was written to sell.

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