The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 6

Menu: Baked Liver and Bacon; Mashed Potatoes Corn on Cob; Lettuce and Pineapple Salad; Stewed Pears; Cream; Hasty Cake Coffee Baked Liver and Bacon-Select liver, wash it well, rub it with Crisco, and place it in vinegar with 1 chopped shallot, a little chopped parsley, and salt and pepper to suit taste. Let it stand overnight; roast it, adding strips of bacon. Baste it frequently with the vinegar mixture. When done, make brown gravy, and serve very hot.

For the Modern Kitchen Do not make this as written.

A whole lobe of liver, marinated overnight and oven-roasted rather than sliced and fried — a treatment closer to a small roast than to the diner standby. The original gives no oven temperature, no weight and no time, so the numbers below are the ones the method implies.

A Little History

The Story of Crisco was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, and published by Procter & Gamble in 1913, two years after Crisco itself was introduced — a hydrogenated cottonseed shortening pitched as a clean, odourless, all-purpose replacement for both lard and butter. The "Calendar of Dinners" section that this recipe comes from is arranged by date, a common device in period household books that solved the daily question of what to cook while working the sponsor's product into as many dishes as possible, including ones like this where a smear of shortening on a lobe of liver is doing very little. The dish itself is older than the book: roasting a calf's liver barded with bacon and steeped beforehand in vinegar and herbs appears in nineteenth-century cookery, the acid serving to soften the flavour of an organ meat that was cheap and highly perishable.

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