The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Dish

Salt, pepper, and powdered 4 tablespoonfuls melted Crisco 1 cupful lentils 1 bay leaf 3 sprigs parsley 1 chopped onion mace to taste 1 cupful boiled rice 1½ cupfuls highly seasoned tomato sauce Wash lentils and soak in plenty of cold water four hours. Put into boiling salt water, add bay leaf, parsley, seasonings and cook till tender. Vegetables Chop and fry onion in 3 tablespoonfuls of Crisco, add lentils, rice and remainder of Crisco, stir and allow to get hot. Turn into hot dish and pour over tomato sauce.

For the Modern Kitchen

A lentil-and-rice dish from the Crisco book's vegetable chapter, printed with its ingredient column and method run together. Reading the list back into order clears up most of the confusion.

A Little History

Lentils with rice, onion and fat is a very old and widespread combination, with versions running from the mujaddara of the eastern Mediterranean to the kitchari of South Asia; pulse and grain together supply complementary amino acids, so the pairing is nutritionally sound as well as cheap. Its appearance in The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, has a more particular purpose: the book was published to persuade American households to adopt a new hydrogenated cottonseed shortening in place of lard and butter, and meatless vegetable dishes were useful demonstrations. A dish like this contains no animal fat at all, which would suit Jewish cooks keeping kosher — a market Crisco advertising did court — as well as Catholic fast days and vegetarian households, though the book itself makes no such claim on this page.

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