The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 7

Menu: Grilled Trout Chicken Saute; Souffled Squash Potato Croquettes; French Salad Fruit Compote; Coffee Souffled Squash-Take medium-sized Hubbard squash, remove seeds and stringy portion, and pare. Place in steamer and cook over boiling water for 30 minutes. Mash and season with Crisco, salt and pepper to taste. To 2 cups of the mashed squash, add gradually 1 cup cream, when blended, yolks of 2 well beaten eggs, and finally the stiffly beaten whites of the eggs. Pour into Criscoed souffle dish and bake in moderate oven till firm. Serve at once.

For the Modern Kitchen

A plain squash soufflé from the Crisco book's day-by-day dinner calendar, printed here under the coffee chapter heading. The original leaves the fat quantity, the pan size and the baking time to the cook's judgment; those are the gaps worth filling.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it; the recipes are largely conventional turn-of-the-century home cooking with lard and butter written out and Crisco written in. The Calendar of Dinners section assigned a full menu to every day of the year, which is why this squash soufflé carries the date August 8 -- though Hubbard squash is a keeper harvested in autumn and eaten through the winter, so the placement says more about the calendar's tidiness than about the market. Hubbard itself is an American heirloom, generally traced to seed distributed in Marblehead, Massachusetts in the mid-nineteenth century, and was widely grown in New England when this book was written.

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