The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Bean Cutlets

2 tablespoonfuls Crisco 1 tablespoonful flour ½ cupful bean liquor Salt and pepper to taste 2 eggs ¼ lb. dried beans Soak beans in water twenty-four hours, then boil for several hours till quite tender, drain them, preserving liquor, chop them A few cooked mixed vegetables

For the Modern Kitchen

A late-Victorian style bean croquette, bound with a thick Crisco roux and egg rather than potato or breadcrumb. The ingredient list and method have run together in this printing, so read it as: a roux of Crisco and flour let down with bean liquor, stirred into chopped cooked beans with a few cooked vegetables and egg, chilled, shaped and fried.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. Crisco was marketed as a purely vegetable fat, free of the objections some readers held against lard, and as keeping well without refrigeration. The bean cutlet itself is older than the book. Meatless "cutlets" and "rissoles" built from pulses, lentils or nuts, shaped into chop or patty form and served with gravy, appear in British and American vegetarian cookery from the later nineteenth century, much of it connected with health-reform circles. The butcher's name for a meatless dish was part of the appeal.

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