The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Vegetarian (Very fine blend Crisco)

very fine; blend Crisco with flour in saucepan over fire, add bean liquor, beans, salt and pepper, and yolks of eggs; turn out on to a dish and set aside till cold. Then cut out with cutlet-cutter or shape with knife; dip in beaten whites of the eggs, then in fine breadcrumbs, repeat a second time, and fry in hot Crisco. Serve on hot platter decorated with a few hot cooked mixed vegetables. Sufficient for eight cutlets.

For the Modern Kitchen

The page as printed begins mid-sentence: the ingredient list and the first instruction (mashing or sieving cooked haricot beans "very fine") are on the preceding page. What survives is a complete method for a bound bean croquette shaped as a cutlet, and it works if you supply sensible proportions.

A Little History

The Story of Crisco was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with a fat that was neither butter nor lard, and its vegetarian chapter did double duty: it showed the shortening frying, sauteing and thickening, and it appealed to readers who avoided lard on religious or ethical grounds. The bean cutlet is a period genre of its own -- meatless croquettes moulded with a cutlet cutter and served with a paper frill or a fan of vegetables, so that the plate read as a chop even though it contained none. Nut, lentil and haricot "cutlets" fill the vegetarian sections of British and American cookery books from the 1890s onward, a legacy of the Victorian vegetarian societies and of the seasonal meatless cooking that Lent and Friday abstinence still demanded in many households.

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