The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cauliflower Snow

2 tablespoonfuls melted Crisco 4 poached eggs 2 cauliflowers Salt and paprika to taste Toasted bread Boil cauliflowers in salted water till tender, then drain and set near fire till quite dry. Remove all green parts and press flower through a potato ricer upon a hot dish, on which they are to be served. In no way crush the mass as it falls from the ricer. Sprinkle over with melted Crisco. Surround dish with poached eggs, each laid upon square of toasted butered bread. Dust each egg with salt and a little paprika. Serve very hot. Craigie Toast. 3 tablespoonfuls Crisco 4 eggs 4 tomatoes Salt and pepper to taste ½ cupful milk

For the Modern Kitchen

A riced-cauliflower dish that lives or dies on texture: the point is a loose, snowy heap, not a puree. Everything else is assembly.

A Little History

The Story of Crisco (1913) was written to teach American cooks what to do with hydrogenated cottonseed oil, a product that had no culinary tradition behind it, and its recipes are largely conventional dishes with the lard or butter swapped out. This one belongs to the vein of late-Victorian and Edwardian "snow" dishes -- potato snow, cauliflower snow -- in which a cooked food is pressed through a ricer or sieve and served in a deliberately unpacked heap, a presentation that shows off the whiteness of the vegetable. Crisco was promoted as an all-vegetable fat, which Procter & Gamble marketed to observant Jewish households as well as to the vegetarian movement then gaining ground in Britain and the United States.

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