The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Chicken en Casserole

1 tender chicken for roasting ½ cupful Crisco Salt and pepper 1 pint hot water 1 cupful hot sweet cream 2 cupfuls chopped mushrooms 1 tablespoonful chopped parsley Clean chicken, split down back, and lay breast upward, in casserole. Spread Crisco over breast, dust with salt and pepper, add hot water, cover closely and cook in hot oven one hour. When nearly tender, put in the cream, mushrooms, and parsley; cover again and cook twenty minutes Meats longer. Serve hot in the casserole. Oysters are sometimes substituted for mushrooms, and will be found to impart a pleasing flavor.

For the Modern Kitchen

A braised split chicken from Procter & Gamble's promotional cookbook, which is why the shortening is measured in cupfuls rather than spoonfuls. A few conversions and one substantial adjustment are needed.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, which the company had introduced two years earlier as a substitute for both lard and butter. That commercial purpose explains the shape of this recipe: an otherwise conventional braised chicken, of the sort found in dozens of contemporary household books, rewritten so that the new shortening appears in a conspicuously generous quantity. The dish itself belongs to the vogue for en casserole cookery that ran through American and English kitchens in the first decades of the century, when glazed earthenware pots suitable for serving at table became widely available and hostesses liked the informality of bringing the vessel straight from oven to sideboard. The oyster variation at the end is a reminder of how cheap and ordinary oysters still were in 1913, treated here as a mere alternative to mushrooms rather than a luxury.

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