The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Beef Collops

1 lb. hamburg steak. 1 chopped onion. 2 tablespoonfuls Crisco 1 cupful water or stock 1 tablespoonful flour Salt and pepper to taste 1 teaspoonful mushroom catsup or Worcestershire sauce Sippets of toast or croutons Mashed potatoes or plain boiled rice Melt Crisco in saucepan, put in beef and onion and fry light brown, then sprinkle in flour, add water or stock, catsup or sauce, and seasonings. Meats Cover pan and let contents simmer very gently forty-five minutes. Arrange collops on hot platter with border of sippets of toast or croutons, or border of hot mashed potatoes, or plain boiled rice.

For the Modern Kitchen

A plain braise of thin beef slices in a flour-thickened pan gravy, from the 1913 Crisco promotional cookbook. The method is sound; the quantities need filling in.

A Little History

Collop is an old English kitchen word for a slice of meat, in use since at least the fourteenth century and surviving in Scots and northern English usage long after it faded elsewhere; Collop Monday, the day before Shrove Tuesday, was traditionally marked by eating up the household's bacon collops before Lent. By 1913 the term had thinned out into a general name for thin-sliced beef stewed in gravy, a thrifty way to make a lean cut of round go round a table. Its appearance in The Story of Crisco is characteristic of that book: Procter & Gamble had introduced hydrogenated cottonseed shortening in 1911, and the recipe collection was built to show the new fat doing every job that lard, butter, and drippings had done, in dishes homemakers already knew by name.

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