The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 22

Menu: Vegetarian; Calcutta Bisque; Tomatoes Casino; Asparagus Loaf, Bechamel Sauce; Leeks in Butter; Cheese; Roast Potatoes; Cherry Salad; Crackers; Coffee Asparagus Loaf-Crisco thoroughly a charlotte russe mold, 14 size, and line it with cooked tips of asparagus well drained. Cook together 2 tablespoons flour 2 tablespoons Crisco, 1 teaspoon salt, dash of pepper, add gradually 1 cup of cream and boil 5 minutes. Remove from fire, add 1 cup cooked asparagus tips and 4 eggs thoroughly beaten. Turn mixture into mold, set in pan of hot water and cook in a moderate about 30 minutes until center is firm. Turn loaf on hot dish, arrange about it, little oblong pieces of bread that have been dipped in oven or beaten eggs and milk and browned. Pour sauce around it and serve at once.

For the Modern Kitchen

A baked asparagus custard turned out of a mold — essentially a savory timbale, thickened with a roux and set with whole eggs. It stands or falls on the water bath and on not overcooking the custard.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for hydrogenated cottonseed oil, and its "Calendar of Dinners" gave a dated menu for every day of the year so a housekeeper could cook from it without deciding anything. Whether an asparagus loaf on April 23 was a seasonal choice for that date we cannot say — the page gives only the date — though asparagus was one of the first field crops of the northern spring, and a molded, unmolded, sauced vegetable dish was exactly the sort of thing that signaled a careful table in the 1910s. Timbales and loaves of this kind, vegetable or fish bound with a roux and eggs and baked in a bain-marie, came by way of the cooking schools, and appear in numbers in the household manuals of the period.

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