The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 11

Menu: Oysters au Gratin; Sirloin Steak, Anchovy Sauce; Duchesse Potatoes; Buttered Beets; Red Cabbage and Celery Salad; Apricots Parisienne; Coffee Buttered Beets-Boil 1 dozen small beets in plenty of water and when tender put into cold water, slip peeling off of them, cut them in thin slices and put in saucepan with 4 tablespoons Crisco, pinch of salt and little pepper. Add before they are quite hot 1 tablespoon vinegar.

For the Modern Kitchen

A straightforward hot buttered-beet dish, written for a shortening that had only just gone on sale. A few notes on quantities and the one step that decides the result.

A Little History

This entry belongs to The Story of Crisco, the recipe booklet Procter & Gamble issued to introduce its new hydrogenated cottonseed-oil shortening, which reached American grocers in 1911. The book is arranged as a sequence of dated menus, which is why an unremarkable vegetable side carries a date stamp of September 12 and four tablespoons of shortening where butter would ordinarily be named. Beets were a late-summer and autumn staple in this period, cheap and keeping well in a cellar. The heading "Coffee" is a fragment of the surrounding menu, not part of the dish.

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