The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 12

Menu: Hamburg Steak Balls; Mashed Potatoes; Fried Parsnips; Apple and Celery Salad; Baked Indian Pudding; Coffee Baked Indian Pudding-332 quarts milk, 3 tablespoons cornmeal, 1/2 pint molasses, 3 tablespoons Crisco, 1 teaspoon salt, 1 teaspoon cinnamon, and 1/2 teaspoon ginger. Boil 1 quart milk; add to it molasses, Crisco, salt, and spices, and lastly meal stirred smooth with little cold milk; scald whole together, and turn into a well Criscoed baking dish. When it begins to crust over, stir it all up from bottom, and add 1 pint of cold milk. Repeat process every 1/2 hour, or oftener if pudding browns too fast, till 5 pints are used; then let it bake till done-6 hours in all. Serve hot with sauce of grated or granulated maple sugar stirred into rich cream, and kept very cold till needed.

For the Modern Kitchen

A long, slow milk-and-cornmeal pudding of the New England kind, here rebuilt around Crisco in place of butter or suet. The method is unusual and worth reading twice before starting: the milk goes in by stages over several hours, not all at once.

A Little History

Indian pudding takes its name from "Indian meal," the colonial term for maize meal as distinct from wheat or rye flour, and the dish is essentially an English hasty pudding rebuilt on the grain that was actually available in New England. Molasses, arriving cheaply through the West Indies trade, supplied both the sweetening and the dark colour, and the very long slow bake suited a brick oven or a range's dying heat, when the fire was doing nothing else. Its appearance in a Crisco book is straightforward marketing: the 1913 Procter & Gamble Crisco volume — published both as The Story of Crisco and as A Calendar of Dinners — set out to show that the new hydrogenated cottonseed shortening could stand in for butter and lard in every familiar American dish, so it collected old regional standards and wrote the product into them. The date attached, November 13, belongs to the book's calendar of dinners, which assigned a full menu to each day of the year.

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