The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Egg and Anchovy Sandwiches

3 tablespoonfuls melted Crisco 10 anchovies 3 hard-cooked eggs 1 teaspoonful curry powder ½ teaspoonful lemon juice Salt to taste Brown bread

For the Modern Kitchen

The book gives ingredients and leaves the assembly to the cook, which was normal for sandwich sections of the period. The list is a filling: pound or mash everything together and spread it on thin brown bread.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was published to teach American cooks what to do with a brand-new product: a hydrogenated cottonseed shortening sold as a replacement for both butter and lard. Many recipes in it are ordinary dishes of the day with Crisco substituted into a role butter or lard had held, and a sandwich filling bound with melted shortening rather than creamed butter is one of the more transparent examples of that agenda. The dish itself is otherwise conventional tea fare: the anchovy-and-hard-egg paste was a fixture of British and American savoury sandwiches, and the pinch of curry powder reflects the period's habit of adding a mild commercial curry blend to eggs, potted fish and creamed dishes for what cookbooks of the time called "piquancy."

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