The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › January 24

January 24

Menu: Blue Points Brown Bread Sandwiches; Broiled Squabs; Potato Croquettes; Cauliflower au Gratin; Asparagus Salad; Cheese Fingers; Spanish Cream; Coffee Cauliflower au Gratin-Boil 1 large cauliflower, drain it, and break sprigs apart. Arrange in layers in Criscoed baking dish, sprinkling each layer with cheese, seasoning it with pepper and salt, and little melted Crisco. When dish is filled pour on 1 cup white sauce, sprinkle top with crumbs and cheese, and let bake 15 minutes to brown.

For the Modern Kitchen

A straightforward gratin, but the original assumes you already know two things it never states: the oven temperature and how a white sauce is made. Both are easy to supply.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to explain a genuinely unfamiliar product: a solid white shortening made from hydrogenated cottonseed oil, with no animal fat and no butter flavour to recommend it. The book's answer was a full domestic-science cookbook, complete with a month-by-month "Calendar of Dinners," so that a cook would find Crisco named in the ordinary dishes she already made rather than in novelties. Cauliflower au gratin is a good example of what the calendar was for. The technique is plain French household cooking, au gratin meaning simply browned on top under crumbs and cheese, and it had been standard in American and British cookbooks for decades before 1913; here it is quietly recruited, with the baking dish "Criscoed" and melted shortening between the layers where a nineteenth-century cook would have used butter. That substitution, repeated a few hundred times across the book, was the argument.

← January 23January 25 →