The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 23

Menu: Beet Salad; Barley Soup; Corned Beef; Ladies' Cabbage Fried Celery; Cheese; Crackers; Arrowroot Pudding with Stewed Fruit; Coffee Ladies'Cabbage-Cutsmall, hard head cabbage into halves; remove core and harder portions, chop remaining part quite fine. Throw this into kettle of boiling salted water, boil uncovered for 30 minutes; drain in colander. Put cabbage back in saucepan, add 2 tablespoons Crisco, 1 tablespoon flour; dust flour over cabbage; stir carefully with wooden spoon, and add ½ pint of milk, 1/2 teaspoon of salt and 1 saltspoon of white pepper. Stand this on back part of stove to simmer 10 minutes; send to table.

For the Modern Kitchen

A plain creamed cabbage under a genteel name, from the daily menu calendar in Procter & Gamble's Crisco booklet. The method is sound; the timing belongs to another era.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it; the "Calendar of Dinners" assigned a full menu to every day of the year so that the tin would be reached for daily. "Ladies' cabbage" is an older American name, appearing in nineteenth-century household books well before Crisco existed, and generally understood to mean cabbage boiled, chopped and bound in a mild cream sauce until it was thought delicate enough for a lady's plate as against boiled cabbage served with pork.

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