The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 21

Menu: Baked Boned White Fish; Bread Dressing, Drawn Butter Sauce; Stewed Tomatoes; Mashed Potatoes; Date Pudding; Coffee Date Pudding-Clean, stone, and chop 1 pound dates, add 1 cup English walnut meats, broken in pieces, 1/2 cup flour, 1 teaspoon baking powder, and 1/2 teaspoon salt. Beat up 4 egg whites to stiff froth, then fold in 1/2 cup sugar, add beaten egg yolks, 1/2 tablespoon melted Crisco and date mixture. Turn into Criscoed tin and bake in moderate oven 30 minutes. Cut in squares and serve cold with whipped cream.

For the Modern Kitchen

A flourless-in-spirit date and walnut bar, closer to a torte than a steamed pudding despite the name. It comes from a Crisco promotional cookbook, so the shortening is the point; butter or any neutral solid shortening works identically here.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco in 1911 as the first widely marketed hydrogenated vegetable shortening, and the book's job was to prove the new fat could do everything butter and lard did. The "Calendar of Dinners" section that this page belongs to supplied a menu for every day of the year, which is why a stray line for November 22's fried smelts sits at the foot of the pudding. Date-and-walnut bakes of this kind drew on dates that, at this date, were still largely an imported item: commercial date palm cultivation in the Coachella Valley had begun only in the first decade of the century, using offshoots imported from North Africa and the Middle East, and California production remained small. Calling a pan of squares a "pudding" reflects the loose use of the word for a sweet dish served at the end of a meal, rather than specifically a boiled or steamed one.

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