The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Imperial Muffins

½ cupful scalded milk 1/4 cupful sugar 1/4 cupful Crisco 1 teaspoonful salt. yeast cake 3/4 cupful lukewarm water 1¾ cupfuls flour 1 cupful cornmeal Add sugar and salt to milk; when lukewarm add yeast cake dissolved in 1 1/4 cupful of the water, and 1/4 cupfuls flour, cover, and let rise until light, then add Crisco, cornmeal, remaining flour and water. Let rise over night, in morning fill Criscoed muffin rings, two-thirds full; let rise until rings are full and bake thirty minutes in hot oven. Sufficient for twelve muffins.

For the Modern Kitchen

This is a yeast-raised cornmeal muffin baked in rings, not a quick-bread muffin, and the ingredient list as printed has been mangled — read the points below before shopping.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco — hydrogenated cottonseed oil — in 1911 as a substitute for both lard and butter. The book's purpose was to prove the new fat could stand in anywhere in the household repertoire, which is why an ordinary raised cornmeal muffin appears here with the shortening written into the method and even into the verb "Criscoed." Yeast-leavened cornmeal muffins baked in rings were long-standing American breakfast fare, descended from the same tradition as the raised muffins and gems of nineteenth-century cookbooks.

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