The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 8

Menu: Cold Corned Beef; Baked Potatoes; Pickled Beets; Cauliflower Salad; Cheese Wafers; Golden Pudding; Coffee Golden Pudding-Line and ornament small pudding dish with puff pastry. Beat 2 tablespoons Crisco with 4 tablespoons sugar till creamy, add 4 tablespoons cakecrumbs, yolks 3 eggs beaten with 1/2 cup milk, 1½ teaspoon salt, grated rind and strained juice 2 oranges. Pour into pudding dish, and bake 40 minutes. Whip up egg whites to stiff froth, stir in 3 tablespoons sugar, few drops yellow color, 1 teaspoon orange extract, and pile on top of pudding. Put back in oven to brown.

For the Modern Kitchen

A baked orange custard set in a pastry-lined dish and finished with meringue, from the daily menu calendar at the back of Procter & Gamble's 1913 Crisco booklet. The original gives no oven temperature and one measurement that looks like a misprint.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, a year or two after Crisco went on sale, and it is advertising in the shape of a cookbook: an opening essay on the virtues of the new vegetable shortening followed by several hundred recipes in which it replaces butter and lard. The "Calendar of Dinners" at the back assigns a full menu to every day of the year, a common device in household manuals of the era, meant to spare the housekeeper the daily labour of deciding. This November 9 dessert is a standard Anglo-American cabinet or crumb pudding, the kind of thrifty custard that uses up stale cake, dressed for the occasion with orange and a meringue cap.

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