The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 15

Menu: Cream of Pea Soup; Baked Brains; Mashed Potatoes; Escalloped Asparagus Romaine Salad; Greengage Ice Cream; Coffee Baked Brains-Prepare brain of an ox by washing and skimming it, and then steep it on back of range for 1 hour. Rub it with flour and salt, lay on it bits of Crisco, and set in oven, having added water to dish in which it is to bake. Bake it 1 hour, basting it often, and serve with mush. room sauce. Onion sauce may be substituted for the mushroom sauce.

For the Modern Kitchen Do not make this as written.

This is a page to read rather than cook. The central ingredient is the one tissue that food-safety authorities single out as unfit for the table, and nothing in the method addresses it.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to persuade American cooks that a hydrogenated vegetable shortening could stand in for lard and butter anywhere they had previously been used, and its "Calendar of Dinners" section exists to prove the point across a full year of ordinary menus. Baked brains belonged squarely to that ordinariness. Brains, sweetbreads, tripe and kidneys were cheap, widely sold, and treated as delicate rather than daring; brains were commonly recommended for invalids and children on the grounds that they were soft and easily digested. The dish here follows the standard pattern of the period, a parboil or steep to firm the tissue followed by a dredge and a slow bake with frequent basting, finished with a brown sauce. Its disappearance from American home cooking was already well advanced by the late twentieth century for reasons of taste; the BSE epidemic identified in British cattle in 1986, and the human variant Creutzfeldt-Jakob disease linked to it in the mid-1990s, closed the question permanently.

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