The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 9

Menu: Broiled Steak; Mashed Potatoes; Spinach with Butter Sauce; Escarole Salad; Cheese Fondue; Coffee Cheese Fondue-2 tablespoons flour, 1/2 cup grated cheese, 1 tablespoon Crisco, 2 eggs, salt, pepper and red pepper, and 1/2 cup milk. Melt Crisco, add flour, then milk gradually. Stir till they boil, cool a little, add cheese and yolks and seasonings. Fold in whites stiffly beaten. Pour into a Criscoed souffle tin. Bake 20 minutes in hot oven. Fold a napkin round and serve hot.

For the Modern Kitchen

Despite the name, this is a small baked cheese souffle, not a pot of melted cheese for dipping. It is built on a thick white sauce, so the technique matters more than the quantities.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced the hydrogenated cottonseed shortening in 1911, and its "Calendar of Dinners" assigned a full menu to every day of the year -- this dish belongs to November 10. The point of such a book was to show that the new fat could stand in for butter and lard anywhere a cook already used them, which is why Crisco appears in a delicate egg dish where butter would have been the obvious choice. The name is the older, broader English sense of fondue: through the nineteenth and early twentieth centuries Anglo-American cookbooks used it for any baked or stirred cheese-and-egg preparation, a usage generally traced back through Brillat-Savarin's cheese-and-egg fondue rather than the Swiss communal pot, which only became familiar to English-speaking cooks much later.

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