The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 26

Menu: Bisque of Oyster; Broiled Smelts, Drawn Butter; Roast Turkey, Cranberry Sauce; Mashed Potatoes; Stewed Celery; Romaine Salad; Roquefort Cheese; Hot Pumpkin Pie; Orange Ice; Coffee Hot Pumpkin Pie-Line pie tin with Crisco Pastry. Mix 2 cups steamed and strained pumpkin, with 2 teaspoons Crisco, 1/2 teaspoon salt, 1 cup sugar, 1/2 teaspoon each cinnamon, cloves, mace, allspice, and ginger, grated rind of 1 lemon, 1 cup

For the Modern Kitchen

This entry comes from a day-by-day dinner calendar, and the text breaks off mid-sentence at the page turn — the filling is missing its liquid, its eggs and any baking instruction. What survives is still enough to work from, with the gaps filled by standard custard-pie practice.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco itself went on sale — a hydrogenated cottonseed oil shortening pitched as a clean, odourless, all-purpose replacement for both butter and lard. Books of this kind were advertising in cookbook form, and the "Calendar of Dinners" material, which assigns a menu to every day of the year and is generally associated with P&G's later Crisco cookbook issued under that title, can be read as a demonstration that one tin could handle pastry, frying and cake alike. That this pie falls on November 27 is not accidental: the date sits squarely in Thanksgiving week, and pumpkin pie was by then the fixed American emblem of the holiday, its ancestry usually traced to the older English tradition of spiced, sweetened vegetable and fruit custards baked in a crust. The aggressive spicing here — cinnamon, cloves, mace, allspice and ginger all at once, with lemon rind — is closer to nineteenth-century practice than to the cinnamon-forward pie most people now expect.

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