The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cornmeal Rolls

2 tablespoonfuls Crisco 1 egg ½ cupful milk 1 tablespoonful sugar 1/2 teaspoonful salt 3/4 cupful cornmeal 4 teaspoonfuls baking powder Sift together flour, cornmeal, salt, baking powder, and sugar. Rub in Crisco with finger tips, then add egg well beaten and milk. Roll out, cut into rounds with a large cutter, brush over with melted Crisco, fold over as for Parkerhouse rolls, brush tops with beaten egg or milk and bake in hot oven ten minutes.

Sufficient for fifteen rolls. 2 cupfuls flour

For the Modern Kitchen

A quick biscuit-style dough stiffened with cornmeal and folded like Parker House rolls. The ingredient list is printed out of order in the original, with the flour trailing at the end; it belongs in the first sifting.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, two years after the company launched Crisco as the first widely marketed all-vegetable hydrogenated shortening. The book's job was to prove that a cook could substitute the new fat anywhere lard or butter had been used, which is why every recipe names it by brand and why it appears in dishes as ordinary as a supper roll. Cornmeal rolls themselves are older than the shortening: cornmeal quick breads folded or cut like wheat rolls were a Southern and mid-Atlantic habit, a way of stretching flour with a cheaper native grain while keeping the shape and softness of a raised roll. The Parker House fold, generally traced to the Boston hotel of that name in the later nineteenth century, was by 1913 simply what a nice dinner roll looked like.

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