The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 17

Menu: Prune Cocktail; Brown Fricassee of Chicken; Boiled Rice Baking Powder Biscuit; Apple and Celery Salad; Mince Pie; Coffee Brown Fricassee of Chicken-Draw, singe, and joint chicken. Put 4 tablespoons Crisco in saucepan; when brown, put in chicken. Stir until every piece is nicely browned, then add 2 tablespoons flour, stir again, add 1 pint boiling water or stock, stir until it boils; add 1 teaspoon of salt. Cover, and let simmer gently until tender, then add 1 teaspoon onion juice, and little black pepper. Put neck-piece, heart, liver, gizzard, and back pieces in center of dish; put 2 pieces of breast on top, second joints on one side of plate, legs crossed on other, and wing at each end of plate. Pour sauce over, sprinkle with chopped parsley, and serve.

For the Modern Kitchen

A straightforward braise in the old sense of "brown fricassee" — the bird is browned first, then stewed in its own thickened gravy. Most of what needs translating is the butchery language and the plating.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to persuade cooks that hydrogenated cottonseed oil belonged in dishes they already knew, so its recipes are mostly standard American cookery with the shortening substituted in — here for the butter or lard a fricassee would ordinarily have been browned in. The "Calendar of Dinners" section assigned a menu to every day of the year, a common device in early twentieth-century household books that spared the housekeeper the daily decision; this one falls on January 18. Fricassee comes into English from French in the sixteenth century, and by the nineteenth the American kitchen had settled into two versions: the white fricassee, in which the chicken is stewed without colour and finished with cream, and the brown, in which it is seared first. The elaborate reassembly of the jointed bird on the platter suggests, though the recipe says no more than this, a style of service in which the platter itself was carried to the table and carving had already been done in the kitchen.

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