The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 18

Menu: Cream of Celery Soup; Stewed Chicken; Rice Croquettes Green Peas; Watercress Salad; Lemon Jelly; Iced Coffee Watercress Salad-Take plenty fresh young sprigs of watercress, wash and dry them thoroughly, put them light- ly in dish, add 3 sliced shallots. Pour over them dressing made with 3 parts melted Crisco and 1 of lemon juice or vinegar. Garnish with tufts scraped horseradish. Roast Loin of Mutton Creamed Spinach Baked Potatoes Pineapple Charlotte Maids of Honor Coffee Maids of Honor-Crisco puff pastry, 4 tablespoons sugar, 1 tablespoon ground almonds, 2 eggs, ½ teaspoon vanilla, 4 tablespoons melted Crisco, and 1 tablespoon cocoanut. Roll out Crisco puff pastry and line 8 gem pans with it. Put eggs and sugar into basin, and beat them together for 15 minutes; then stir in lightly Crisco, ground almonds, cocoanut, and vanilla. Put 3 teaspoons into each gem pan and bake in a moderate oven for 20 minutes. When cooked, sprinkle over with little sugar.

For the Modern Kitchen

A plain cress salad from the Crisco promotional book, dressed with melted shortening in place of oil. That substitution is the whole problem, and everything else is straightforward.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a wholly new product: a hydrogenated cottonseed oil shortening that behaved like lard but came from a plant. The book's method was to run Crisco through every category of cooking it could reach, including places fat had no business going, and a vinaigrette is one of them. Watercress salad with shallots and a sharp dressing appeared on late-Victorian and Edwardian tables on both sides of the Atlantic, commonly made with olive oil; swapping in a solid shortening looks more like a marketing exercise than a culinary one. The scraped horseradish garnish fits the same period taste for pungent raw roots alongside cress, which was also valued as a spring tonic green.

For the Modern Kitchen

A small almond-and-coconut tartlet baked in pastry-lined tins, from the Crisco company's own promotional cookbook. The proportions are workable, but the method assumes a hand whisk and a coal range.

A Little History

Maids of Honour are a Richmond, Surrey speciality: small puff-pastry tarts with a set curd filling, sold for centuries by bakers in the town and still associated with one shop there. The name is traditionally traced to the court at Hampton Court Palace, with various tellings crediting Henry VIII or Anne Boleyn's attendants; the story is repeated everywhere and documented nowhere firmly. The classic filling is milk curd with almonds; this version drops the curd entirely for a beaten egg, sugar, almond and coconut mixture bound with melted shortening, which is the point of the book. Marion Harris Neil, writing for Procter & Gamble, was showing that the new hydrogenated vegetable fat could stand in for butter and lard in anything, including an English teatime tart, and the Calendar of Dinners placed each recipe in a full day's menu to make the substitution look routine.

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