The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 28

Menu: Steak en Casserole; Sweet Potato Croquettes; Boiled Cauliflower; Pear and Grape Salad Cheese Fritters; Pineapple Souffle; Coffee Pineapple Souffle-Cream 1/2 tablespoons each Crisco and flour, add 1 cup canned grated pineapple and juice. Cook 5 minutes, remove from fire, add little salt, 1 tablespoon lemon juice, and 3 beaten egg yolks. Bake in Criscoed dish 20 minutes. Serve with following sauce: Cook 2 tablespoons creamed Crisco in double boiler, add 2 yolks of eggs, 1 at a time, beat, and add 4 tablespoons sugar, 2 tablespoons orange juice, 1 teaspoon lemon juice, and 1/2 cup whipped cream. hot. Serve

For the Modern Kitchen

A pineapple custard baked in a dish, served with a warm foamy egg sauce. The text as printed has lost a word or two, so a few quantities need reconstructing before you start.

A Little History

The Story of Crisco (1913) was written for Procter & Gamble by Marion Harris Neil, a professional cookery writer, to teach American cooks what to do with an entirely new material: hydrogenated cottonseed oil, brought to market in 1911 as a solid white fat that behaved like lard but came from a plant. The book's tactic is visible here, in a section of menus that works Crisco into every course, including desserts where a cook of the period would have reached for butter. The pineapple is the other new industrial ingredient in the recipe: Hawaiian canneries had made grated and sliced pineapple widely available by the 1910s, and canned fruit appears constantly in the dessert menus of these years. The result is a period puzzle in miniature, a dish named a souffle that contains no beaten whites, made with a shortening that had existed for barely two years.

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