The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 30

Menu: Brussel Sprout Soup; Rabbit, a la Marengo; Parisian Potatoes Braised Celery; Lettuce, French Dressing; Prune and Rice Meringues; Coffee Rabbit, a la Marengo-Cut up 1 rabbit into neat joints. Melt ½ cup Crisco in saucepan, put in rabbit and fry it quickly till browned, add 2 chopped small onions, and fry for a few minutes, pour off any fat into another pan, add to rabbit 1 cup brown sauce, 2 chopped tomatoes, 8 button mushrooms, seasoning of salt, pepper, and paprika. Put on lid and simmer gently 1 hour. Arrange rabbit on hot dish, put mushrooms in heaps round with thin lemon slices, season gravy and pour it over. Halloween

For the Modern Kitchen

A straightforward braise dressed up with a Napoleonic name. The only unfamiliar parts for a modern cook are the fat, the sauce that is assumed rather than given, and the fact that rabbit today behaves differently than the rabbit this book expected.

A Little History

The Marengo name is generally traced to the battle fought in Piedmont in June 1800, and the often-repeated story that Napoleon's cook improvised a chicken dish from what he could scavenge — bird, tomatoes, oil, a few crayfish — is tradition rather than documented fact. What survived into cookbooks was a formula: browned joints, onion, tomato, mushrooms, a brown sauce, and a lemon garnish, applied to whatever meat the household had. Rabbit was an inexpensive and familiar meat at the time, sold by butchers as well as taken as game. Its appearance in The Story of Crisco is characteristic of that book, published by Procter & Gamble in 1913, two years after Crisco's launch: Marion Harris Neil worked the new hydrogenated shortening through a wide range of respectable recipes, so that a French-titled braise would demonstrate the product in company where lard or butter had always been assumed.

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