The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 12

Menu: Cream of Tomato Soup; Planked Salmon; Potato Balls; Fresh Green Peas; Lettuce and Cucumber Salad; Cheese Bread-Sticks; Lemon Pudding; Coffee Planked Salmon-Have salmon cut in steaks 12 or 2 inches thick. 2 steaks of average size can be placed on medium-sized plank. Crisco plank thoroughly, place fish upon it, and broil under gas broiler, turning flame low after first few moments. Or it can be baked in oven of range. Serve on plank, surrounded by potato balls cut with French vegetable cutter. Heat 1/4 cup cream, add salt and pepper to taste, and 3 tablespoons finely chopped parsley. Shake potato balls in this until well covered with seasonings. Serve Hollandaise sauce with planked salmon.

For the Modern Kitchen Do not make this as written.

A menu-book entry from Procter & Gamble's Crisco promotional cookbook, written for a cook who already knew how to season a plank and make Hollandaise. Two details need fixing before you start: the steak thickness is a typographical casualty, and the plank itself needs seasoning.

A Little History

Crisco, hydrogenated cottonseed shortening, was launched by Procter & Gamble in 1911, and the company published book-length advertisements for it: The Story of Crisco (1913) and A Calendar of Dinners, the latter assigning a menu to each day of the year — the "June 13" tag places this page in that calendar format. Cooking fish on a board is generally traced to Northeastern Native American practice, adopted and formalized by nineteenth-century American cooks; shad planking in the Chesapeake and Potomac region is the best-documented survival of it. By the 1910s the plank had become a restaurant and hotel presentation, sold as a serving dish with a rim of piped potato or, as here, a border of scooped potato balls, and the point of the whole arrangement was that the food arrived at the table on the hot wood it was cooked on. Crisco's role in the recipe is small and entirely characteristic of the book: one greasing job that butter or lard would have done, claimed for the new product.

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