The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 28

Menu: Croutes, a la Marie; Oyster Balls, Horseradish Sauce; Potato Souffle; Baked Cucumbers; Nut and Celery Salad; Chocolate Bavarian Cream; Coffee Croutes, a la Marie-Pass 1 small tureen foie gras through fine wire sieve. Put in basin, add 1 teaspoon Crisco, pepper and salt to taste, and then stir in gently 12 a gill cream. Pipe with a star tube on to round croute of short crust; garnish with pimientoes cut in strips and whipped cream.

For the Modern Kitchen

A savoury canapé from the book's day-by-day dinner calendar, printed in the compressed telegraphic style those calendars used. The mixture is essentially a foie gras mousse piped on pastry, and it stands or falls on temperature: the seasoned purée must be cold and stiff enough to hold a star, but not so cold it tears coming through the tube.

A Little History

The Story of Crisco (1913), compiled by Marion Harris Neil for Procter & Gamble, was published two years after Crisco itself reached the market, and its long "Calendar of Dinners" exists to show that the new all-vegetable shortening could stand in for butter and lard anywhere in a fashionable menu, including the French-styled courses. Croûtes like these belong to the Edwardian savoury tradition: a small, salty, highly worked mouthful served near the end of dinner, at a period when English and American formal dining still followed French kitchen vocabulary closely. A garnish name of the "à la Marie" type seems to be used loosely here rather than as a fixed classical formula, and tinned pâté de foie gras, imported and expensive, was exactly the sort of luxury a 1913 hostess bought ready-made and simply lightened, seasoned and piped.

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