The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 8

Menu: Planked Smelts; Baked Lamb Chops; Breaded Beets; Riced Potatoes; Avocado Pear Salad; a; Apricot Cream; Coffee Planked Smelts-Crisco a plank quite generously, and place upon it smelts that have been split, cleaned, and seasoned, and squeeze liberal amount of lemon juice over them. Arrange in form of large fish shape, and garnish with potato roses put on with pastry tube and sprinkle with tiny bits of Crisco and finely chopped parsley. Place plank in oven and cook until potatoes are slightly browned. Garnish before taking to table with sliced tomatoes and cucumbers, dressed in vinegar, between potato roses..

For the Modern Kitchen

A plank dinner from Crisco's promotional calendar, written in the shorthand of a period menu — the stray words at either end are the neighboring entries, not part of the dish. "Crisco" is used here as a verb, meaning to grease.

A Little History

Planked cooking was a restaurant flourish that migrated into ambitious home kitchens between about 1890 and 1920: fish or steak baked on a hardwood board, ringed with piped potato, and carried to the table on the board itself so that the serving dish was also the cooking vessel. It descends, at least by tradition, from shad and salmon roasted on boards before an open fire, and the oven version kept the name and the theatricality after the fire was gone. Smelts were an obvious candidate on both coasts, and small enough to arrange decoratively. Its appearance in The Story of Crisco is no accident: the book pairs a year of menus with the then-new hydrogenated vegetable shortening, and a dish requiring greased planks, dotted potato and general lavishness gave Procter and Gamble several occasions to name the product in a single paragraph, even pressing it into service as a verb.

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